10 Madison Square West
A landmark tower by the architect of the Chrysler Building, reborn as a park-facing condominium.
10 Madison Square West is a luxury condominium at 1107 Broadway, on the west side of Madison Square Park between West 24th and West 25th Streets. Developed by the Witkoff Group and completed in 2015, it is a conversion and expansion of the former Toy Center, a building originally designed by William Van Alen, later the architect of the Chrysler Building. Interiors are by Alan Wanzenberg, across 125 residences.
The building
The conversion by Hill West Architects reclad the historic commercial structure in a contemporary facade of tan brick, limestone, and steel, adding floors while keeping faith with the scale of Madison Square Park. Interiors by Alan Wanzenberg pair oversized windows and high ceilings with SieMatic kitchens and marble baths.The story of 10 Madison Square West
The building began as part of the International Toy Center at 1107 Broadway, originally designed by William Van Alen, who would go on to design the Chrysler Building. For decades it housed the showrooms of the American toy trade. The Witkoff Group acquired it in 2011 and, with the Vector Group, converted it into condominiums, completing the transformation in 2015.Amenities
The residents' club runs to roughly 10,000 square feet, with a 60-foot heated indoor lap pool, a hot tub, yoga and fitness studios, spa treatment rooms, a sauna and steam room, a landscaped courtyard garden, a playroom, and a 24-hour doorman and concierge.Notable residents
The building has drawn a discreet, high-profile ownership. Among those reported to have owned here is the real estate personality Fredrik Eklund of Million Dollar Listing New York.The neighborhood
10 Madison Square West sits on Madison Square Park in NoMad, north of Madison Square. The Flatiron and NoMad market pairs restored prewar towers with new luxury construction, minutes from the park, Eataly, and the NoMad restaurant scene. Read the full picture in our Flatiron and NoMad real estate guide.Why buyers choose 10 Madison Square West
Provenance and light. It offers a Van Alen pedigree, a full-floor spa and 60-foot pool, and oversized park-facing residences, a rare combination of history and full-service amenity on Madison Square Park.Recent sales at 10 Madison Square West
10 Madison Square West has produced some of NoMad's most notable transactions. The figures below reflect public records and reported contract prices. In a building this tightly held, the advantage comes down to access and relationships, exactly what does not show up in a public listing.
Notable sales at 10 Madison Square West
Among the building's highest recent sales and in-contract activity. Each links to its Compass listing. Figures reflect public records.
Sale and contract figures via public records. For off-market activity and current availability, contact our team.
Frequently asked questions
Is 10 Madison Square West a condo or a co-op?
It is a condominium, which offers the flexibility that condominium ownership brings for pied-a-terre, non-resident, and entity buyers.
Who designed 10 Madison Square West?
The original building was designed by William Van Alen, later the architect of the Chrysler Building. The condominium conversion was designed by Hill West Architects, with interiors by Alan Wanzenberg, and developed by the Witkoff Group.
What amenities does 10 Madison Square West offer?
A roughly 10,000 square foot residents' club with a 60-foot heated indoor lap pool, hot tub, yoga and fitness studios, spa treatment rooms, sauna and steam, a landscaped courtyard garden, a playroom, and full-time doorman and concierge service.
What have residences at 10 Madison Square West sold for?
The building trades across a range from the low millions to well into the tens of millions for its largest park-facing homes. For current availability and recent closings, get in touch.
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